Your First Ad Campaign: From Concept to Execution

Name: Your First Ad Campaign: From Concept to Execution
SKU: 17
Availability: InStock

$75.00

By the end, you’ll have a real campaign in your portfolio, ready to present to clients or showcase in your professional work.

Description

What you’ll learn:

How to create a brief — How to define goals and get the information you need for a successful campaign.
Generating ideas — Learn how to brainstorm and develop creative concepts that work for the task at hand.
Building a media plan — How to distribute your budget across channels and evaluate what will perform best.
Creating the campaign — How to turn ideas into real creative work, including slogans, visuals, and copy.
Presenting your work — Learn how to pitch your campaign to clients or your team.
Campaign testing and optimization — How to measure your campaign’s effectiveness and make adjustments.

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